Search Engine Optimization (SEO) is the process of improving the ranking of a website on Search Engine Result Page (SERP). According to a study, 94 per cent of the transactions or interactions happen on the first page of the SERP. Thus it is clear as to why your business webpage should rank on the first page of SERP.
It is the practice of optimizing individual web pages in order to rank higher and generate more relevant traffic to the website in order to improve the visibility of a webpage. It refers to both the content and HTML source code of a web page.
It refers to action taken outside of your own website to improve the ranking of the website on search engine result page (SERP).It includes link building through social bookmarking, image, audio and video submissions, guest posting, social media posting and many more.
Keyword Research is one of the most important and valuable activities in the internet marketing field. Ranking for the right keyword can predict the shifts in demand, respond to changing market conditions and change in customer’s behaviour.
SEO Competition analysis is important because it gives data regarding which tactics are working in the industry. By finding where our competitors are strongest and weakest, we can reformulate our business strategy
Content marketing consists of all marketing activities that focus on creating relevant information and sharing them. Sharing valuable information is a great way to attract an audience and to generate relevant traffic to your webpage and build a brand.
It is important to keep track of SEO activities by evaluating the performance at regular intervals of time to ensure that objectives are achieved. This can be tracked by using tools like Google Analytics and Google Search Console.